Using Vaave’s alumni software, Tunku Kurshiah College, Malaysia has strengthened its relationship with alumni through a range of engagement activities. The college has built a robust alumni database of 3021 members, capturing essential information that has enabled them to organize events, share regular updates, and maintain a strong, sustainable alumni network.
Background & Challenges
Tunku Kurshiah College Old Girls Association (TKCOGA), the alumni association of Tunku Kurshiah College, aimed to deepen its connection with the alumni community. The goal was to improve networking among alumni and between alumni and the institution through a wide range of engagement activities.
However, they were working with outdated, incomplete, and inaccurate alumni data compiled from multiple sources, posing serious challenges in reaching and engaging their alumni. Additionally, the association relied on standalone, patchy tools to manage engagement activities, leading to frequent disruptions in operations and weakening overall alumni engagement.
TKCOGA needed the alumni software to bring together all aspects of alumni management, such as database handling, event coordination, and news sharing, into one cohesive platform, ensuring a smoother and more meaningful experience for their alumni.
The Solution: A Full-Fledged Alumni Software for TKCOGA
TKCOGA opted for Vaave’s alumni management solution to streamline its alumni engagement efforts. With an integrated alumni directory, the association could collect fresh, accurate alumni data and build detailed member profiles. Alumni can now be identified based on location, batch, year of passing, industry, work experience, and contact details, making it significantly easier for the institution to connect with its graduates.
Beyond the comprehensive directory, the portal offers dedicated modules for event management, chapter building, job postings, special interest groups (SIGs), mass mail communication, and alumni business listings. Together, these features have empowered the association to engage alumni more effectively and meaningfully.
The My Alumni Network mobile app also helped the association to drive its alumni engagement. Many of its members are actively using the application which further solidified the association’s bond with its alumni.
Impact
Comprehensive Alumni Database: TKCOGA successfully built an alumni database of 3,021 members, collecting updated information and building comprehensive profiles. This centralized directory has become the foundation for targeted outreach, personalized communication, and stronger alumni relationships.
Increased Event Participation: With Vaave’s integrated event management module, TKCOGA streamlined the entire event lifecycle from planning and promotions to registrations and feedback. This has enabled the association to host a wide variety of well-organized events with significantly improved participation and smoother execution.
Here’s a glimpse of the events conducted by the OGA:
Continuous Institutional Updates: The dedicated newsroom feature has empowered TKCOGA to deliver timely, relevant, and exclusive updates directly to its alumni. By publishing over 203 news items, the association has established a reliable communication channel that strengthens alumni affinity, fosters transparency, and keeps the community closely connected with developments at the alma mater.
Conclusion
TKCOGA’s journey with Vaave highlights what can be achieved when alumni engagement is backed by strategy and the right platform. By consolidating fragmented data, streamlining operations, and creating consistent alumni touchpoints, the association has built a sustainable foundation for meaningful connections.
Vaave didn’t just simplify processes; it became the enabler that turned intent into impact. For institutions still relying on scattered tools and outdated methods, TKCOGA proves that strong alumni relations come from staying relevant, not just in touch.