National Engineering College, Kovilpati’s Alumni Association (NECAA) witnessed a huge surge in the alumni turnout for their Annual General Body Meeting (AGM) 2023. More than 380 alumni out of a total of 568 attended the meeting making it a grand success. This was achieved by NECAA under the excellent leadership of Mr. Rajasekhar, the president of the alumni association, during his tenure, in a span of 2 months, with the assistance of Vaave’s Alumni Outreach Program (AOP).
Challenges:
The association faced hurdles in reaching out to the alumni for the registrations of the AGM 2023 of NECAA. There was a lack of adequate resources and expertise in the outreach. The institution also found it a bit tough to track the alumni attendance for the previous meets.
Initiatives Taken by the POC:
Mr. Rajasekhar powered through the hurdles by receiving support from Vaave. His deft handling of the available resources and spot-on decision making coupled with his timely usage of effective outreach channels led to a successful event. Vaave’s AOP helped him to amplify his efforts by using techniques such as :
- Social Media Marketing: Providing the content and creatives that struck a chord with the alumni for the official social media handles of NECAA.
- Email Marketing: The liaison team worked on Mass Mailers under the guidance of Mr. Rajasekhar and targeted marketing campaigns to encourage the alumni to register by showcasing the people who registered from their batches.
- Batch Captain Program: The team helped the alumni association in tracing the batch captains and creating an effective channel of communication through WhatsApp groups. The alumni-specific content and creatives were shared with them which were further propagated in batch captain’s respective networks.
Result/Impact Achieved:
- Increased Alumni Presence: The implementation of the Alumni Outreach Program (AOP) magnified NECAA’s efficiency in achieving an excellent alumni turnout at the AGM. This dream turnout was achieved within a tight time frame of 2 months.
- Successful Event: NECAA with the help of Vaave’s Alumni Outreach Program, facilitated a successful event. The engagement levels were amplified by the increased alumni participation which helped in fostering strong connections.
- Overcoming Outreach Challenges: With the inputs of Mr. Rajasekhar, AOP helped NECAA overcome the small engagement snags by leveraging techniques such as social media marketing, email marketing, and the batch captain program.
- Efficient Resource Utilization: Mr. Rajasekhar’s experience and expertise helped the institution in utilizing the resources effectively. Vaave assisted NECAA in maximizing the impact of their outreach efforts, ensuring they have an efficient outreach campaign on their hands.
Here’s the link for the AGM 2023 – https://alumni.nec.edu.in/events/event/283412.dz